This Cookie Policy applies to all users of the presentation website www.eurofit.ro. The information below is intended to inform you about the placement, use, and management of cookies during your navigation on our website.
1. What are cookies?
A cookie is a small text file consisting of letters and numbers that will be stored on the computer, mobile device, or other equipment used by a user to access the internet. The cookie is installed upon request sent by a web server to a browser (e.g., Chrome, Mozilla Firefox, Safari, Edge) and is completely “passive” — it does not contain software programs, viruses, or spyware, and cannot access information on the user’s hard drive.
2. Why do we use cookies on this presentation website?
On the Eurofit presentation website, we use cookies to ensure the technical performance of our web pages, remember your privacy preferences (so we do not show you the consent banner on every visit), measure traffic statistics, and deliver relevant advertisements within our external marketing campaigns, strictly after receiving your consent.
3. What specific cookies are active on eurofit.ro?
In compliance with European GDPR standards and Google Consent Mode v2, functional and system cookies are loaded automatically, while analytics cookies (Google Analytics) and advertising cookies (Google Ads, Meta) are activated exclusively after you click the accept button in the consent banner.
A. Strictly Necessary (Technical) Cookies
These are essential for the correct and secure navigation of our website.
| Cookie Name | Provider / Source | Purpose of Use | Lifespan |
|---|---|---|---|
| eurofit_cookie_consent | Eurofit Native Platform | Remembers the privacy preferences selected in the cookie consent banner. | 1 Year |
| wp-settings-* | WordPress | Used by the WordPress platform to preserve the user’s technical settings. | 1 Year |
| wp-settings-time-* | WordPress | Used by WordPress to optimize the loading time of visual settings. | Session |
B. Analytics and Performance Cookies
These cookies help us measure traffic, understand which service pages are most read, and improve the layout of our site using aggregated anonymous data.
| Cookie Name | Provider / Source | Purpose of Use | Lifespan |
|---|---|---|---|
| _ga | Google Analytics (GA4) | Registers a unique anonymous ID used to generate statistical data on site visits. | 2 Years |
| _ga_* | Google Analytics (GA4) | Maintains the current navigation session state to correctly correlate visited pages. | 1 Year |
C. Marketing (Advertising) Cookies
These are used to measure the conversion rates of our campaigns and provide you with relevant Eurofit advertisements on external platforms.
| Cookie Name | Provider / Source | Purpose of Use | Lifespan |
|---|---|---|---|
| _gcl_au | Google Ads / Tag Manager | Used by Google Ads to measure the performance of advertising campaigns in search engines. | 90 Days |
| _fbp | Meta Pixel (Facebook) | Used by the Meta network to measure visits originating from Facebook/Instagram ads. | 90 Days |
4. How can you modify or delete cookies?
You can change your browser settings at any time to delete cookies already saved or block them entirely in the future: